Who Is Steve

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Welcome to my blog. My name is Steve and live in Cincinnati,Ohio. I've been a business owner for 25 years in the home building industry. With the recent decline in the housing market I found it necessary to find a new source of income and like many people I came to the internet to find solutions. I found my new career in the Network Marketing Home Business industry. A choice I made inspired by the personal freedom and great income potential this industry is capable of providing. I created THE Home Wealth Builder to give others a place where they can find strategies and marketing tips to help grow their network marketing business as well.

Wednesday, November 30, 2011

The Network Marketer vs The Banker "Just My View"

Probably wondering where this is leading, right? Follow along as I provide indisputable truths and defuse the myths about an industry that is changing lives, seeing exponential growth and grabbing the attention of billionaire investors and, to the many not so well informed, it may come as total surprise, it’s not the banking industry. Before I continue Let me add a little disclaimer. I am not pointing fingers at any one person. I have dwelt with and befriend successful, caring and generous people in both the network marketing and banking industries. With that being said, I must also mention of having on several occasions the displeasure of coming across a few so called business folks who were unscrupulous, compulsive lying thieves in the one industry that for some reason or other is considered a legitimate business, where as the other, until recently, was not. Just a hint here, The industry that was not considered legit until recently never needed a government bail out nor would they expect or except one. So why has the network marketing industry sometime in the past got labeled as a pyramid or scam and still to this day carries with it these undesirable references? Well, for time sake let’s not ask a banker his view on this subject because I’m sure it will take a large amount of paper work and many month’s before we finally get an answer that won’t make any since to anyone. Network marketing got a less then desirable reputation in the past because certain companies didn’t offer any tangible products or services. Revenue was solely produced by getting new recruits to join and not by the sales of legitimate products. They were to say the least out right scams. These are illegal and are now shut down as soon as they appear in the market place. A legitimate business as recognized by the US government is any business that offers a product or service for sale in the market place. Network Marketing Companies that meet this criteria are ruled by court of law to be absolutely legal. The fact is that the network marketing industry is thriving in this struggling economy do to the poor and some times illegal business practices of the banking industry. What a turn around. Wonder what industry is now going to be looked at in a different way and what industry is probably earning a new name such as scam, sham or possibly lone shark. Might be a tad bit harsh but at least they earned it. This is just my view on a touchy subject and if it a bit radical, I not sorry, I believe we all need to quit following the pack. It is a new economy, business has changed and we will have to be responsible for our own success. Network marketing brings with it freedom, something most other businesses can’t offer.

Wednesday, August 31, 2011

Network Marketing Mastery, How to Use Press Releases to Grow Your Business

Learning how to use online press releases to build a successful network marketing home business will be a skill set when mastered can play a major roll in building a million dollar enterprise. Outlined here are the steps required to write and distribute press releases and by following these steps any marketer can start implementing this highly effective online marketing strategy.

Finding economical ways to market your home business will be a ongoing task no different then in any other type of highly competitive niche market. Profits will depend on it. Competition is a good thing, it’s shows up where ever there is massive amounts of money to be made but it is also a place where fortunes can be lost by the less then savvy business owner. Press releases offer a very cost friendly way of getting the word out. They, when written and optimized properly will bring much needed publicity and awareness to a business providing a solid foundation for exponential growth.

Press release writing and distribution as a effective marketing strategy hasn’t gone unnoticed by the multiple seven figure income earners in the industry. Look anywhere and you will find leaders in the news. It only goes to follow, that to become a leader one must do what the leaders do so writing press releases and having them distributed online should be a frequently used strategy.

So exactly what are press releases? Press releases are written documentations of news worthy information about products, businesses, events and any other topic that will be of interest to a large audience. They are to be written in the third person and should be some what brief, to the point and should provide enough basic information for news reporters to develop a feature story. The release should arouse curiosity. A great press release will have a compelling title and should answer the questions who, what, where, when, why and how.

At this point you may be thinking, this all sounds good but do I as a business owner in network marketing really need to write or have some one write a press release about me, my business and my products? After all, aren’t there other ways to build my business that are faster and more efficient? Publicity is way cheaper then advertising so you decide, or possibly your marketing budget will decide for you, if you can afford to pay to have it fast or if you should take a little longer and build your business rock solid.

It is a known fact that when searching for a network marketing opportunity people seek out successful leaders in the industry to join, follow and to be trained by, which makes since because, who wouldn’t want to follow a proven leaders and be taught how to duplicate their success? Writing press releases are a great way to position your self as a leader, after all, your in the
news right?

Taking action is what sets leaders apart from those who wish they had more money and would like to own a business but never seem to find the time to get started. With that being said here are the action steps to writing a press release to build your network marketing business. First decide what you are going to write the release about. Are you breaking the news with information about your product, and event you have attended, about you your new business or any other thing you can think of that may seem news worthy and interesting that will draw attention to your offer. Brain storm for ideas, don’t worry there’s no wrong or right here it’s taking action that counts.

Next you will have to do some keyword research which are the search terms people type in when surfing online which will bring them to your press release and eventually to your offer. Study keyword research and learn to dig deep into your niche. Look for terms that aren’t overly used so you have a great chance of showing up on the first page of the search engines.

The third step is to write your release including your keywords preferably in the title and a few more times throughout the press release which optimizes it for the search engines. Using your keyword as a hyperlink or click able link to your offer somewhere in the release is how prospects are sent to your site where they can find out how to team up with a true leader in the news, you.

The final step is to find a press release distribution service which is easily done by doing a simple search online. You will find some free services and most will not let you put a live link back to your landing page or offer. These free release do show up on the search engines and do produce results but it is best to pay a minimal fee for press release distribution and get a live link.

These are the steps to using press releases to build your network marketing business online. Try, no, do distribute at least one press release a week and watch as your business starts growing and people looking to join a true leader in the network marketing industry will search you out and you can show them how to duplicate your awesome success

Monday, March 14, 2011

Freedom From Money Worries My Cause of Action

Struggling to pay the bills and telling my children that we can’ afford to go on vacations or to a movie or out to eat at a nice restaurant, or buy a much needed new car for my wife is the life I have chosen. You say what? You chose this life. Not knowingly I have chosen this but I didn’t realize this for quite some time but we do choose the life we lead. In fact it took me twenty years of running my own construction business to find this out. Maybe I was a slow learner. Actually it wasn’t until the real estate bubble burst and the housing market folded up that I was forced to find a new path. With no income a house payment and a family to feed it is amazing how ones thinking can be altered.

I would like to say most of us never need to make a change until catastrophe strikes but I don’t know this for certain I can just explain what it took for me to make a much needed change. The market collapse was my wake up call.

I made a decent living according to most standards but there always seemed to be just enough money to cover the bills. This is what it was like for me when times were good. I often found myself awake at nights wandering, is this all there is, what about college for the kids, retirement and the list grew and bounced around in my thoughts until I was totally exhausted. Have you had sleepless nights like these?

Never having to worry about money became my cause of action. The course was uncertain but the cause was going to be my navigation. A radical life changing journey was just beginning for me and propelled me into the unknown.

Relentless I was going to be in pursuing my cause it would test my very being. The course, who cares, it would be filled with setbacks, all small compared to my dream, that would all but be forgotten when my cause was complete. Then I started wandering would my cause ever be complete. Once the mind is expanded and the realization of what’s possible becomes reality and a mind once expanded can never go back to it’s original state, my answer is no.

Monday, February 21, 2011

Five Traffic Generating Startegies To Market Your Network Marketing Business

You have found the right network marketing home based business, set up your home office with a phone, computer, a comfortable chair, along with a good luck charm, and now its time to get busy marketing that dude. The question, where to start?

Marketing is about finding customers who want to purchase your product or service. Traditional methods of “getting the word out” taught by network marketing companies, included talking to fiends, family and basically to any one who was breathing, have fallen by the way side due to the fact they were terribly ineffective causing a very high failure rate. The internet has all but conquered the marketing dilemma by offering an excellent platform for promoting business quickly and efficiently providing the ability for business owners to inexpensively put systems into place that can bring hordes of highly targeted traffic to any given web site.

Providing your network marketing company offers a complete web ready business and marketing funnel it is time to start marketing. If by chance your company doesn’t offer this your work will be cut out for you because you will have to build your own web pages, supply an order processing system and purchase web hosting along with a ton of other tasks. So your company will have a ready made funnel right?

As in most cases when starting a new business funds are limited so using free methods are a good place to begin.

Free classifieds are in no short supply on the web and they will produce leads and sales. To find these sites simply Google free classifieds and this will produce a good size list from which to start so create some accounts and start posting. The more ads you post the better the results. This is a numbers game so work the numbers. Free classifieds are a great place to hone ad writing skills where money isn’t being spent on the learning curve.

Writing articles and posting them in article directories is another great free method of advertising. Write articles on topics that relate to your business or products. These articles are for information purposes only so don’t pitch your business or make a blatant advertisement because these types of articles will be rejected. Provide value and answers to readers problems and you will go far. Directories do allow back links from articles to web sites which are a good source of targeted traffic. Articles are also a numbers game so writing one or two won’t do the trick. If writing isn’t your thing you can find someone to do this for you but make sure you provide them with the search terms your buyers will be using to find your offer.

Press releases are another powerful way to market a network marketing home based business. These are written in a third person format just like in newspapers or as a reporter would when interviewing someone. After writing a release which includes your quality search terms, it can then be submitted to a press release sites which will distribute the release for you. There are free press release sites on the web that will produce some traffic but the best ones charge a fee and allow live links to your web sites. Try to write at least one release a week minimum. Marketing is a lot of work but the results are worth it.

Banner advertising is probably one of the oldest methods of marketing on the web and its still highly effective. This is a paid traffic source and you will need a banner. Many network marketing companies will supply ready maid banners ready for use for their members. You will want to place your banner on websites that have a great deal of traffic and are related to home business, network marketing or something similar. Picking a site and getting in touch with the owner for billing details is the process. Start out spending a small amount at first and if the traffic is good and it converts to sales, increase your spending.

After mastering at least a few marketing techniques there will come a time when you will want to try pay per click advertising or PPC. This is not for the beginner because doing it wrong can cost you a fortune. On the other hand becoming an expert in PPC can make you a fortune. PPC ads are displayed all over the web on websites, blogs, down the sides as well as across the top and at the bottom of search results. This is such a powerful marketing method because it brings people to your web site at the exact moment they are looking for what you are offering.

There are a horde of ways to get traffic to you network marketing home based business. These mentioned here are a few that are very effective for driving traffic. To have a steady lead flow start off with one method, perfect it and then move on to another and watch your business snowball into an extremely profitable enterprise.


Steve Can Be Contacted By Going To http://SteveKimballOnline.com

Saturday, January 1, 2011

Internet Marketing Strategies For Making Money With Twitter

An interesting question often asked by people wanting to learn internet marketing is how can twitter be used to make money or how can I make money with twitter? To have a complete understanding about twitter and how it can be used for marketing purposes we must find out exactly what it is and what it is not.

Twitter is a fast growing social site in which users communicate with each other about interesting topics, current news, products and services. Users are permitted to post short sentences of one hundred forty characters maximum called tweets. Why they are called tweets I’m not quite sure but using the proper terminology is important so we will call them tweets.

A couple of things we need to know about twitter that are essential are when we want to communicate and exchange tweets we must first follow someone by clicking on the follow button on their twitter page and then if they choose they can follow us back. When we are following them and they are following us, we are then allowed to see all their tweets as well as them seeing ours. We can also have the ability to direct message our followers which is like having a private conversation and they can direct message us back. This seems confusing doesn’t it? It is at first but like in everything the more practice you have the easier it becomes and once you start taking action you will discover how the whole twitter thing works.

There are complete books written on how to use twitter which can be great reference tools and are available at just about any bookstore. Getting more than one perspective on anything is always a great idea.

To really understand twitter think about it as a huge party where people come to socialize and communicate ideas. When your meeting people at a party you ask them about their job, their family , what they like, what they dislike, their interest and hobbies. These opening conversations are a start to building relationships and trust. Many online marketers failing to realize what twitter is about jump in with both feet and try to sell their products and services directly to others. This would be like going to a party and when you walk in the door start rambling away to everyone insight trying to sell them something. You will quickly find out you won’t have anyone to talk to for very long.

The only one welcome at the door selling something and will be invited back is the pizza guy and if you aren’t supplying the favorite toppings don’t try selling.

Making money with twitter is about making connections with people who have common interest or are searching for information about a certain topic, service, product or business. When you open a twitter account you are asked to create a profile and in this profile you will mention something about what your interests are and then fellow twitter’ers sharing like interests can then find you and join the conversation by exchanging tweets. These people can be highly qualified leads if you are marketing a business or product. But remember no selling, or maybe, well, just a little. Making money with twitter begins when it is used as part of a sales funnel created in order for you, the business owner, to direct potential customers from twitter to a website, blog, video or article where they are given more information about a certain product or service you provide. This is the start of building a quality relationship between you and your prospects who will become satisfied customers when they make purchases from you now and in the future. Like any other internet marketing technique twitter will only be successful for those who, first take action by setting up their account properly and then start tweeting their tweeter off to their followers giving valuable information and insight about topics of like interest such as,making money, financial freedom, wealth creation or really important things like who’s dating who in Hollywood.

As of now twitter doesn’t offer any type of advertising platform where money can be made directly with ads displayed along the sides of the pages like other social media sites such as Facebook and Linked In so for now play by the rules and build lasting relationships the twitter way.

Hey! Steve Kimball Here
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I'm an Internet marketer who shows others how to reach their goals and live their dreams. To find out how you can work with me go to http://SteveKimballOnline