The problem plaguing traditional Mlm, also known as multi level marketing, is most do not offer any type of automated lead generation system that can produce a consistent stream of highly targeted leads and prospects wanting the products or service being offered.
Ask any successful business owner, with a proven track record whether they are online, off line. Mlm or otherwise, what their secret to success has been and I can pretty much guarantee they will answer, “new customers”.
Having a steady stream of new customers will be the life blood of your business.
In traditional Mlm new customers are to be found by talking to friends, family, handing out flyers, having meeting, using the three foot rule and basically feeling like a stalker at times just to find new people to pitch your business to. There is definitely not any automation in lead generation here. Once these activities are stopped so are your leads.
Its amazing that Mlm is even around to day after relying on these less then satisfactory methods for generating leads and new customers. Just thinking about this gives my stomach a turn.
Fortunately for the Mlm industry the internet has come in to play and has literally become a life line for those struggling in an industry where the normal failure rate is a staggering 97%. Wow!
Why the internet for lead generation and more importantly, affordable automated lead generation? The million dollar answer is, Leverage.
Leverage is the ability to apply minimal effort to produce huge results. The internet allows this on a massive scale in the tune of over a billion potential customers.
Affordable automated lead generation is available non stop. How is this possible? The internet is loaded with people looking for answers to a problem they have. In the case of Mlm the problem would be how to get leads? How to make money? How to build a downline or something else along these lines.
The search engines want to provide the answer. Google, Yahoo and Bing are the top search engines and they stay on the top by providing useful content and answers to peoples problems.
So how do we get affordable automated lead generation? We provide the content related to our business, which is the answer the search engines need to provide a solution to problem and then we provide a back link to our business opportunity or service where the searcher can go for more information. This is a highly qualified lead which in turn will most likely develop into a buying customer.
We can do this for free? Is this an affordable enough lead generation strategy for your Mlm? And far as being automated once we put our content out there it is there for a very long time generating leads non stop.
There are many ways to provide our user content to the search engines such as writing articles, shooting videos, social media sites, and web 2.0 properties to name a few where we have the ability to offer a solution to peoples problems while building our own business 24/7 non stop 365 days a year.
Online lead generation is the best and most affordable way of building a mlm business. To receive training and mentoring from professional marketers go to http://TheHomeWealthBuilder.com
Who Is Steve
- Steve Kimball
- Welcome to my blog. My name is Steve and live in Cincinnati,Ohio. I've been a business owner for 25 years in the home building industry. With the recent decline in the housing market I found it necessary to find a new source of income and like many people I came to the internet to find solutions. I found my new career in the Network Marketing Home Business industry. A choice I made inspired by the personal freedom and great income potential this industry is capable of providing. I created THE Home Wealth Builder to give others a place where they can find strategies and marketing tips to help grow their network marketing business as well.
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