Who Is Steve

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Welcome to my blog. My name is Steve and live in Cincinnati,Ohio. I've been a business owner for 25 years in the home building industry. With the recent decline in the housing market I found it necessary to find a new source of income and like many people I came to the internet to find solutions. I found my new career in the Network Marketing Home Business industry. A choice I made inspired by the personal freedom and great income potential this industry is capable of providing. I created THE Home Wealth Builder to give others a place where they can find strategies and marketing tips to help grow their network marketing business as well.

Wednesday, November 30, 2011

The Network Marketer vs The Banker "Just My View"

Probably wondering where this is leading, right? Follow along as I provide indisputable truths and defuse the myths about an industry that is changing lives, seeing exponential growth and grabbing the attention of billionaire investors and, to the many not so well informed, it may come as total surprise, it’s not the banking industry. Before I continue Let me add a little disclaimer. I am not pointing fingers at any one person. I have dwelt with and befriend successful, caring and generous people in both the network marketing and banking industries. With that being said, I must also mention of having on several occasions the displeasure of coming across a few so called business folks who were unscrupulous, compulsive lying thieves in the one industry that for some reason or other is considered a legitimate business, where as the other, until recently, was not. Just a hint here, The industry that was not considered legit until recently never needed a government bail out nor would they expect or except one. So why has the network marketing industry sometime in the past got labeled as a pyramid or scam and still to this day carries with it these undesirable references? Well, for time sake let’s not ask a banker his view on this subject because I’m sure it will take a large amount of paper work and many month’s before we finally get an answer that won’t make any since to anyone. Network marketing got a less then desirable reputation in the past because certain companies didn’t offer any tangible products or services. Revenue was solely produced by getting new recruits to join and not by the sales of legitimate products. They were to say the least out right scams. These are illegal and are now shut down as soon as they appear in the market place. A legitimate business as recognized by the US government is any business that offers a product or service for sale in the market place. Network Marketing Companies that meet this criteria are ruled by court of law to be absolutely legal. The fact is that the network marketing industry is thriving in this struggling economy do to the poor and some times illegal business practices of the banking industry. What a turn around. Wonder what industry is now going to be looked at in a different way and what industry is probably earning a new name such as scam, sham or possibly lone shark. Might be a tad bit harsh but at least they earned it. This is just my view on a touchy subject and if it a bit radical, I not sorry, I believe we all need to quit following the pack. It is a new economy, business has changed and we will have to be responsible for our own success. Network marketing brings with it freedom, something most other businesses can’t offer.

Wednesday, August 31, 2011

Network Marketing Mastery, How to Use Press Releases to Grow Your Business

Learning how to use online press releases to build a successful network marketing home business will be a skill set when mastered can play a major roll in building a million dollar enterprise. Outlined here are the steps required to write and distribute press releases and by following these steps any marketer can start implementing this highly effective online marketing strategy.

Finding economical ways to market your home business will be a ongoing task no different then in any other type of highly competitive niche market. Profits will depend on it. Competition is a good thing, it’s shows up where ever there is massive amounts of money to be made but it is also a place where fortunes can be lost by the less then savvy business owner. Press releases offer a very cost friendly way of getting the word out. They, when written and optimized properly will bring much needed publicity and awareness to a business providing a solid foundation for exponential growth.

Press release writing and distribution as a effective marketing strategy hasn’t gone unnoticed by the multiple seven figure income earners in the industry. Look anywhere and you will find leaders in the news. It only goes to follow, that to become a leader one must do what the leaders do so writing press releases and having them distributed online should be a frequently used strategy.

So exactly what are press releases? Press releases are written documentations of news worthy information about products, businesses, events and any other topic that will be of interest to a large audience. They are to be written in the third person and should be some what brief, to the point and should provide enough basic information for news reporters to develop a feature story. The release should arouse curiosity. A great press release will have a compelling title and should answer the questions who, what, where, when, why and how.

At this point you may be thinking, this all sounds good but do I as a business owner in network marketing really need to write or have some one write a press release about me, my business and my products? After all, aren’t there other ways to build my business that are faster and more efficient? Publicity is way cheaper then advertising so you decide, or possibly your marketing budget will decide for you, if you can afford to pay to have it fast or if you should take a little longer and build your business rock solid.

It is a known fact that when searching for a network marketing opportunity people seek out successful leaders in the industry to join, follow and to be trained by, which makes since because, who wouldn’t want to follow a proven leaders and be taught how to duplicate their success? Writing press releases are a great way to position your self as a leader, after all, your in the
news right?

Taking action is what sets leaders apart from those who wish they had more money and would like to own a business but never seem to find the time to get started. With that being said here are the action steps to writing a press release to build your network marketing business. First decide what you are going to write the release about. Are you breaking the news with information about your product, and event you have attended, about you your new business or any other thing you can think of that may seem news worthy and interesting that will draw attention to your offer. Brain storm for ideas, don’t worry there’s no wrong or right here it’s taking action that counts.

Next you will have to do some keyword research which are the search terms people type in when surfing online which will bring them to your press release and eventually to your offer. Study keyword research and learn to dig deep into your niche. Look for terms that aren’t overly used so you have a great chance of showing up on the first page of the search engines.

The third step is to write your release including your keywords preferably in the title and a few more times throughout the press release which optimizes it for the search engines. Using your keyword as a hyperlink or click able link to your offer somewhere in the release is how prospects are sent to your site where they can find out how to team up with a true leader in the news, you.

The final step is to find a press release distribution service which is easily done by doing a simple search online. You will find some free services and most will not let you put a live link back to your landing page or offer. These free release do show up on the search engines and do produce results but it is best to pay a minimal fee for press release distribution and get a live link.

These are the steps to using press releases to build your network marketing business online. Try, no, do distribute at least one press release a week and watch as your business starts growing and people looking to join a true leader in the network marketing industry will search you out and you can show them how to duplicate your awesome success